Facebook Live was conceived to settle viewers in the middle of a scene.
But what happens when that scene is bullshitted? A Facebook page called Newsfeed made a heavily operated forecast GIF, gyrated it into a video, contributed a standard resounding whirlwind bang curve, and streamed it live for 4 hours.
Image: newsfeed/ facebook/ screengrab
Guess what? It disappeared perfectly nuts.
At one point, more than 90,000 people were watching it at the same go. The video get more than 14 million views, 360,000 shares, 256,000 commentaries, and 900,000 reactions.
Naturally, people pointed out in the comments and on Twitter that the video was bogus, but that didn’t stop users from watching and sharing it 😛 TAGEND
93, 000 people currently watching this phony Facebook Live of a heavily revised GIF https :// t.co/ 58 KHiu6NGP pic.twitter.com/ iuJiJDcx2m
Matt Navarra (@ MattNavarra) July 20, 2017
A heavily controlled weather GIF was looped and turned into a Facebook Live video and it’s came 300 K shares. https :// t.co/ SK1w95bqK2 pic.twitter.com/ DB5VXYCuYs
Brian J. Manzullo (@ BrianManzullo) July 20, 2017
The original GIF was posted on the @planetpics Twitter accounton July 17 with the description “Majestic South Dakota tornadic supercell caught on camera by Marko Korosec.”
Majestic South Dakota tornadic supercell caught on camera by Marko Korosec pic.twitter.com/ Zgi0JS 62 oK
Life on Earth (@ planetepics) July 18, 2017
The photographer recognise the picture’s unbelievable success with an Instagram post, supposing the shoot was made on June 19, 2015, and produced by his acquaintance @jonathanwennstroem 😛 TAGEND
“Newsfeed” was not alone in announcing the bullshit livestreaming. On July 15, UNILAD Tech announced a same animation of the squall which amassed “only” 700,000 views 😛 TAGEND
So the question now is: Amid all the uproar about bogus news, what is Facebook doing to crack down on these kind of hoaxes?
The company is currently tacking the questions with algorithm nips and AI to downrate or even block such uprights, but clearly there’s still work to be done, according to Matt Navarra, conductor of social media for TheNextWeb .
“Yet again, Facebook evidences just how prone it is to spammy forge Live videos, ” he told Mashable .
“Its no astonishing the growing hack tactic made having regard to the captivating footage exploited and how Facebook continues to boost the reach of live video in News Feed.”
“The problem is there’s still fund to be made by pumping out this nonsense to scrape up tons of brand-new Page Likes. These spammy Sheets can then get sold on for hundred or thousands of dollars.”
“One thing this upright does underline is( original) material may NOT be king on Facebook for now, ” Navarra concluded.
Read more: http :// mashable.com/ 2017/07/ 20/ facebook-live-photoshopped-gif-weather-storm-tornado /~ ATAGEND
The Viral Connection 